VGM Education

Mike Mallaro
Chief financial officer
VGM Group, Inc.

Mike’s responsibilities include the leadership of all financial, tax, information technology and employee benefit matters for VGM as well as executive responsibility for five VGM operational divisions of VGM: VGM Forbin, VGM Technologies, VGM creative, Strategic Media and Strategic Imaging. Mike is a frequent speaker on HME industry topics, including financial analysis, benchmarking, the Internet and trends for the future. Previously, he was CFO for Gordman’s, a retail chain, where he was part of a turnaround executive team. Mike spent the first 12 years of his career as a CPA with Deloitte & Touche where his clients ranged from start-ups to Fortune 100 businesses. A graduate of the University of Iowa, he holds the CPA and CMA designations.

Topics:

Social networking and health care: a match made online and how HMEs can capitalize
The Web: everything HMEs need to know to optimize their web presence and grow their business

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Jeremy Kauten
General manager
VGM Forbin

Jeremy’s responsibilities at VGM Forbin, the Web design and technology consulting division of the VGM Group, include managing the sales division, the Web programming and design team and the day-to-day business operations. Jeremy has developed a reputation for delivering effective solutions to HME businesses seeking to enhance their presence on the Web. He is a frequent speaker on topics relating to optimizing search engine rankings and consumer use of the Internet for medical-related purposes.

Topics:

Web marketing and HME
Search engine marketing
Social media for HME

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Christina Throndson
Search engine optimization/search engine marketing specialist
VGM Forbin

Christina assists website customers in using key word phrase search to improve the volume and quality of traffic to their site through search engines. She has earned prestigious designations from both Google and Yahoo, establishing her expertise as a search engine specialist. Prior to joining Forbin, Christina was a patient care coordinator for VGM HOMELINK^®.

Topics:

Web marketing and HME
Search engine marketing
Social media for HME

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Cassi Ubben
Web Marketing Specialist
VGM Forbin

Cassi has worked in the independent patient care industry since 2007. Her expertise lies in bringing patient care facilities maximum exposure through Social Media Marketing and Search Engine Optimization. She has a passion for exposing a company’s rich culture and quality service through online marketing. Cassi earned a Bachelor of Arts degree in communications with an emphasis in public relations from the University of Northern Iowa, where she participates as a guest lecturer for Principles of Public Relations. She has been instrumental in development of marketing strategies for both the orthotic and prosthetic industry and durable medical equipment industry.

Topic:

Using Social Media as your Marketing Medium
Introduction to SMM and SEO (Social Media Marketing & Search Engine Optimization)

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